000			00618nam a2200205Ia 4500
008			140626s9999 xx 000 0 und d
100			_aMorrin, Maureen..
245			_aInvesting for retirement : _b the moderating effect of fund assortment size on the 1/N heuristic / _cMaureen Morrin ... [et al.].
260			_cc2012.
300			_a49 : 4, page 537
440			_aJournal of Marketing Research
521			_aBSBA
650			_a1/n heuristic.
650			_a401(k).
650			_aAsset allocation.
650			_aDiversification.
650			_aInvestment decisions.
650			_aRetirement.
942			_cSE
999			_c121048 _d121048