000			00621nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aBruce, Norris..
245			_aDynamic effectiveness of advertising and word of mouth in sequential distribution of new products / _cNorris Bruce ... [et al.].
260			_cc2012.
300			_a49 : 4, page 469
440			_aJournal of Marketing Research
521			_aBSBA
650			_aAggregate advertising model.
650			_aBayesian dynamic linear model.
650			_aNew product.
650			_aSequential distribution.
650			_aWord of mouth.
942			_cSE
999			_c121044 _d121044