| 000 | 00700nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140626s9999 xx 000 0 und d | ||
| 100 | _aMehta, Nitin.. | ||
| 245 | 2 |
_aA multicategory model of consumer's purchase incidence, quantity and brand choice decisions : _b methodological issues and implications on promotional decisions / _cNitin Mehta ... [et al.]. |
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| 260 | _cc2012. | ||
| 300 | _a49 : 4, page 435 | ||
| 440 | _aJournal of Marketing Research | ||
| 521 | _aBSBA | ||
| 650 | _aBasket utility maximization. | ||
| 650 | _aChoice models. | ||
| 650 | _aMulticategory brand choice decisions. | ||
| 650 | _aPurchase incidence decisions. | ||
| 650 | _aQuantity decisions. | ||
| 942 | _cSE | ||
| 999 |
_c121042 _d121042 |
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