000 00573nam a2200205Ia 4500
008 140626s9999 xx 000 0 und d
100 _aGielens, Katrijin .
245 _aNew products :
_b the antidote to private label growth /
_cKatrijin Gielens.
260 _cc2012.
300 _a49 : 3, page 408
440 _aJournal of Marketing Research
521 _aBSBA
650 _aCompetition.
650 _aEmpirical generalizations.
650 _aNational brands.
650 _aNew products.
650 _aPrivate labels.
650 _aRetailing.
942 _cSE
999 _c121040
_d121040