000			00579nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aSood, Sanjay.
245		4	_aThe effects of brand name structure on brand extension evaluations and parent brand dilution / _cSanjay Sood ... [et al.].
260			_cc2012.
300			_a49 : 3, page 373
440			_aJournal of Marketing Research
521			_aBSBA
650			_aBrand delution.
650			_aBrand naming.
650			_aCategorization.
650			_aProduct experience.
650			_aSubbranding.
942			_cSE
999			_c121037 _d121037