| 000 | 00540nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140609s9999 xx 000 0 und d | ||
| 020 | _a9780495096207 | ||
| 050 |
_aHF 5825 _b.J46 2008 |
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| 100 | _aDrewniany, Bonnie L. | ||
| 245 |
_aCreative strategy in advertising / _cBonnie L. Drewniany, A. Jerome Jewler |
||
| 250 | _a9th ed. | ||
| 260 |
_aBoston, MA, USA : _bThomson/Wadsworth, _cc2008. |
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| 300 |
_a332 p. : _bill. ; _c26 cm. |
||
| 500 | _aIncludes appendix and index. | ||
| 521 | _aMC | ||
| 942 |
_kFOR _cBK |
||
| 999 |
_c118234 _d118234 |
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