000 00555nam a2200181Ia 4500
008 140609s9999 xx 000 0 und d
020 _a9781452203638
050 _aHF 5823
_b.Al758 2013
100 _aAltstiel, Tom.
245 _aAdvertising creative :
_bstrategy, copy, design /
_cTom Altstiel, Jean Grow
250 _a3rd ed.
260 _aLos Angeles :
_bSAGE Publications,
_cc2013.
300 _a420 p. :
_bcol. ill. ;
_c28 cm.
500 _aIncludes bibliographical references and index.
521 _aMC
942 _kFOR
_cBK
999 _c118021
_d118021