000 00563nam a2200193Ia 4500
008 140609s9999 xx 000 0 und d
020 _a9781412987707
050 _aHM 1226
_b.P83 2013
245 _aPublic communication campaigns /
_ceditors, Ronald E. Rice and Charles K. Atkin
250 _a4th ed.
260 _aThousand Oaks, Calif. :
_bSAGE,
_cc2013.
300 _a376 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
521 _aMC
650 _aAdvocacy advertising.
650 _aPublic relations.
942 _kFOR
_cBK
999 _c117922
_d117922