000			00543nam a2200181Ia 4500
008			140609s9999 xx 000 0 und d
020			_a9780077140007
050			_aHF 5415 _b.J5 2013
100			_aJobber, David.
245			_aPrinciples and practice of marketing / _cDavid Jobber
250			_a7th ed.
260			_aLondon ; New York : _bMcGraw-Hill, _cc2013.
300			_a885 p. : _bcol. ill. ; _c27 cm.
500			_aIncludes bibliographical references, glossary and index.
521			_aBSBA
942			_kFOR _cBK
999			_c117912 _d117912