000 00543nam a2200181Ia 4500
008 140527s9999 xx 000 0 und d
020 _a9780132598965
050 _aHF 5415.2
_b.B7787 2012
100 _aBurns, Alvin C.
245 _aBasic marketing research :
_busing Microsoft Excel data analysis /
_cAlvin C. Burns, Ronald F. Bush
250 _a3rd ed.
260 _aBoston :
_bPrentice Hall,
_cc2012.
300 _a413 p, :
_bcol. ill. ;
_c26 cm.
500 _aIncudes index.
521 _aBSBA
942 _kFOR
_cBK
999 _c117438
_d117438