000			00624nam a2200193Ia 4500
008			140527s9999 xx 000 0 und d
020			_a9781412970419
050			_aHF 5415.127 _b.M66 2010
100			_adeMooij, Marieke
245			_aGlobal marketing and advertising: _bunderstanding cultural paradoxes / _cMarieke de Mooji.
250			_a3rd ed.
260			_aUSA : _bSAGE Publications, _cc2010.
300			_a323 p. : _bill. ; _c25 cm.
500			_aIncludes bibliographical references and index.
521			_aBSBA
650			_aConsumer behavior _xCross-cultural studies.
942			_kFOR _cBK
999			_c117415 _d117415