000			00617nam a2200193Ia 4500
008			140527s9999 xx 000 0 und d
020			_a9781849201469
050			_aHF 5823 _b.H116 2010
100			_aHackley, Christopher E.
245			_aAdvertising and promotion : _ban integrated marketing communications approach / _cChris Hackley.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _cc2010.
300			_a333 p. : _bill. (some col.) ; _c23 cm.
500			_aIncludes bibliographical references and index.
521			_aBSBA
650			_aSales promotion
942			_kFOR _cBK
999			_c117403 _d117403