000			00552nam a22002057a 4500
003			OSt
005			20140506104233.0
008			140506b xxu||||| |||| 00| 0 eng d
020			_a9780071287579
050			_aHF 5821 _b.Ar74 2009
100			_aArens, William F.
245			_aEssentials of Contemporary Advertising / _cWilliam F. Arens.
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill, _cc2009.
300			_axxiv. 558 p. : _bcol. ill. ; _c25 cm.
521			_aMC
650			_aAdvertising.
942			_2lcc _cBK
999			_c115798 _d115798