000			00551nam a2200193Ia 4500
008			140429s9999 xx 000 0 und d
020			_a9780273702054
050			_aHF 5415 _b.B485 2006
100			_aBlythe, Jim
245			_aEssentials of marketing communications / _cJim Blythe.
250			_a3rd ed.
260			_aNew York : _bFT/Prentice Hall, _cc2006.
300			_a332 p. : _bill. ; _c25 cm.
500			_aIncludes bibliographical references and index.
521			_aBSBA
650			_aMarketing.
942			_kFOR _cBK
999			_c115668 _d115668