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1.
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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. by
  • Bruce, Norris
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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2.
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On braggarts and gossips : a self-enchancement account of word-of-mouth generation and transmission / Matteo De Angelis ... [et al.]. by
  • De Angelis, Matteo
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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3.
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Referral programs and customer value / Philipp Schmitt ... [et al.]. by
  • Schmitt, Philipp
Series: Journal of Marketing
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2011
Availability: Items available for loan: College Library (1).
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Recommended : how to sell through networking and referrals / Andy Lopata. by
  • Lopata, Andy
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2011
Availability: Items available for loan: College Library (1)Call number: HF 5827.95 .L67 2011.
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5.
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Understanding Sustained Participation in Virtual Travel Communities from the Perspectives of is Success Model and Flow Theory Lingling Gao, Xuesong Bai, Anthony (Tony) Park by
  • Gao, Lingling
Series: Journal of Hospitality & Tourism Research ; 41:4
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: 2017
Availability: Items available for loan: College Library (1).
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6.
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The influence of electronic word of mouth on buying decisions of customers of selected coffee shops in BF Resort, Las Pinas Ramos, Kale Gerard R. by
  • Kale Gerard R. Ramos
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Las Pinas City Southville International School and Colleges 2023
Availability: Items available for reference: College Library: Not for loan (1)Call number: HF 5415.337 .R36 2023.
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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