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  3. Results of search for 'se,phr:"Journal of Marketing Research"', page 1 of 3

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1.
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A general consumer preference model for experience products : application to Internet recommendation / Jaihak Chung ... [et al.]. by
  • Chung, Jaihak
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
Availability: Items available for loan: College Library (1).
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2.
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A Latent instrumental variables approach to modeling keyword conversion in paid search advertising / Oliver Rutz ... [et al.]. by
  • Rutz, Oliver
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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3.
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All things considered? the role of choice set formation in diversification / Linda Salisbury ... [et al.]. by
  • Salisbury, Linda
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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4.
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Base-rate information in consumer attributions of product-harm crises / Jing Lei ... [et al.]. by
  • Lei, Jing
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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5.
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Seeking an expanding competitor : how product line expansion can increase all firms' profits / Raphael Thomadsen. by
  • Thomadsen, Raphael
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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6.
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Suspicious minds : exploring neural processes during exposure to deceptive advertising / Adam Craig ... [et al.]. by
  • Craig, Adam
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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7.
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The effects of brand name structure on brand extension evaluations and parent brand dilution / Sanjay Sood ... [et al.]. by
  • Sood, Sanjay
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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8.
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How disgust enhances the effectiveness of fear appeals / Andrea Morales ... [et al.]. by
  • Morales, Andrea
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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9.
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Does online community participation foster risky financial behavior / Rui Zhu ... [et al.]. by
  • Zhu, Rui
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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10.
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New products : the antidote to private label growth / Katrijin Gielens. by
  • Gielens, Katrijin
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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11.
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Complexity effects in choice experiment-based models / Benidict Dellaert ... [et al.]. by
  • Dellaert, Benidict
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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12.
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A multicategory model of consumer's purchase incidence, quantity and brand choice decisions : methodological issues and implications on promotional decisions / Nitin Mehta ... [et al.]. by
  • Mehta, Nitin
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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13.
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The Quest for content : how user-generated links can facilitate online exploration / Jacob Goldenberg ... [et al.]. by
  • Goldenberg, Jacob
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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14.
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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products / Norris Bruce ... [et al.]. by
  • Bruce, Norris
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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15.
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Can small victories help win the war? evidence from consumer debt management / David Gal ... [et al.]. by
  • Gal, David
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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16.
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Investigating effects of out-of-stock on consumer stockkeeping unit choice / Xinlei Hai Che ... [et al.]. by
  • Hai Che, Xinlei
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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17.
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Quantitative trendspotting / Rex Yuxing Du ... [et al.]. by
  • Du, Rex Yuxing
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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18.
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Investing for retirement : the moderating effect of fund assortment size on the 1/N heuristic / Maureen Morrin ... [et al.]. by
  • Morrin, Maureen
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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19.
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On braggarts and gossips : a self-enchancement account of word-of-mouth generation and transmission / Matteo De Angelis ... [et al.]. by
  • De Angelis, Matteo
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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20.
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Implementing changes in marketing strategy : the role of perceived outcome and process-oriented supervisory actions / Shikhar Sarin... [et al.]. by
  • Sarin, Shikhar
Series: Journal of Marketing Research
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: c2012
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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