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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Ana Javornik by

Ana Javornik

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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‘Tweet dreams are made of this, who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning Sukhbinder S. Barn by

Sukhbinder S. Barn

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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Academy of Marketing conference 2015 – the magic of marketing Lisa O’Malley, Maria Lichrou & Maurice Patterson by

Lisa O’Malley

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Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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Becoming respectable: low-income young mothers, consumption and the pursuit of value Emma N. Banister, Margaret K. Hogg, Kirsty Budds & Mandy Dixon by

Emma N. Banister

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? Shuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr. by

Shuai Yang

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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Capturing consumer engagement: duality, dimensionality and measurement Laurence Dessart, Cleopatra Veloutsou & Anna Morgan-Thomas by

Laurence Dessart

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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Does market orientation pay off without brand orientation? A study of small business entrepreneurs Tommi Laukkanen, Sasu Tuominen, Helen Reijonen & Saku Hirvonen by

Tommi Laukkanen

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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Epilogue to the Special Issue and reflections on the future of engagement research Linda D. Hollebeek, Jodie Conduit, Jill Sweeney, Geoffrey Soutar, Ingo O. Karpen, Wade Jarvis & Tom Chen by

Linda D. Hollebeek

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications Chanaka Jayawardhena, Kevin Morrell & Chris Stride by

Chanaka Jayawardhena

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

10.

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Everyday dramas of conscience: navigating identity through creative neutralisations Elaine L. Ritch & Douglas Brownlie by

Elaine L. Ritch

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Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

11.

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Evidence that user-generated content that produces engagement increases purchase behaviours Edward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch by

Edward C

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

12.

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From restricted to complex exchange and beyond: social marketing’s change agenda Sinead Duane, Christine Domegan, Patricia McHugh & Michelle Devaney by

Sinead Duane

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

13.

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Marketplace orchestration of taste: insights from the Bridgewater Hall Alexandros Skandalis, Emma Banister & John Byrom by

Alexandros Skandalis

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

14.

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Once upon a time there was a consumer…: stories of magic and the magic of stories Teresa Heath & Matthew Heath by

Teresa Heath

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

15.

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Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer Sharon Schembri & Lorien Latimer by

Sharon Schembri

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

16.

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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale Ana Vukadin, Jean-François Lemoine & Olivier Badot by

Ana Vukadin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

17.

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Social influence and green consumption behaviour: a need for greater government involvement Micael-Lee Johnstone & Stephanie Hooper by

Micael-Lee Johnstone

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

18.

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Strategic drivers, anticipated and unanticipated outcomes of customer engagement Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie by

Linda D. Hollebeek, Jodie Conduit

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

19.

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Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers Lydiane Nabec, Bernard Pras & Gilles Laurent by

Lydiane Nabec

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

20.

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Testing the robustness of brand partitions identified from purchase duplication analysis John G. Dawes by

John G. Dawes

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Journal of Marketing Management ; 2016

Availability: Items available for loan: College Library (1).

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