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“Maintaining Hope and Inspiration”: Using Social Media to Encourage Internal Stakeholders Emily S. Kinsky, Kimberly Bruce, Kirk Scarbrough & Aaron French. by
  • Kinsky, Emily S
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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2.
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A Whale of a Problem: A Strategic Communication Analysis of SeaWorld Entertainment’s Multi-Year Blackfish Crisis Stefani Duhon, Kelli Ellison & Matthew W. Ragas by
  • Duhon, Stefani
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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3.
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Book Battles: A Strategic Communication Analysis of Amazon.com’s Dispute with Hachette Book Group and Authors United Kelsey Dimar, Rachel Ann Kuchar & Matthew W. Ragas. by
  • Dimar, Kelsey
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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4.
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Breaking the Rules | A Cavalier Approach to Public Relations: The Unconventional Image Restoration of LeBron James Kathleen Stansberry & Jessalynn Strauss by
  • Stansberry, Kathleen
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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5.
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Breaking the Rules | A Corporate Coming Out: Crisis Communication and Engagement with LGBT Publics Erica Ciszek. by
  • Ciszek, Erica
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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6.
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Breaking the Rules | Exclusive and Aspirational: Teen Retailer Brandy Melville Uses the Country Club Approach to Brand Promotion Sarah VanSlette & Damion Waymer. by
  • VanSlette, Sarah
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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7.
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Breaking the Rules | The Brand Behind the Activism: Patagonia’s DamNation Campaign and the Evolution of Corporate Social Responsibility Derek Moscato. by
  • Moscato, Derek
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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8.
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Protecting the Herd: An Analysis of Public Relations Responses to the 2015 Measles Outbreak Originating at Disneyland and Disney California Adventure Park Shelley Aylesworth-Spink. by
  • Aylesworth-Spink, Shelley
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Case Studies in Strategic Communication ; 2016
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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