Essentials of marketing / Frances Brassington, Stephen Pettitt.
Material type:
TextPublication details: Harlow, England ; New York : Pearson, 2013.Edition: 3rd edDescription: xvi, 608 pages : colored illustrations ; 27 cmISBN: - 9780273727644 (pbk. : alk. paper)
- 658.8
- HF 5415 .B6336 2013
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College Library Reserve Section | HF 5415 .B6336 2013 (Browse shelf(Opens below)) | Available | C19138 |
Includes bibliographical references and indexes.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
Business Administration
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