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  2. Details for: Do marketing media have life cycles? the case of product placement in movies /
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Do marketing media have life cycles? the case of product placement in movies / Ekaterina Karniouchina ... [et al.].

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  • Karniouchina, Ekaterina
Material type: TextSeries: Journal of MarketingPublication details: c2011.Description: 75 : 3, page 27Subject(s):
  • Cumulative abnormal returns
  • Event study
  • Habituation-tedium theory
  • Hierarchical linear modeling
  • Marketing media life cycles
  • Movies
  • Product placement
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Periodicals College Library Periodical Section Available S0212

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Do marketing media have life cycles? the case of product placement in movies /

APA

Karniouchina E., . (2011). Do marketing media have life cycles? the case of product placement in movies. : .

Chicago

Karniouchina Ekaterina, . 2011. Do marketing media have life cycles? the case of product placement in movies. : .

Harvard

Karniouchina E., . (2011). Do marketing media have life cycles? the case of product placement in movies. : .

MLA

Karniouchina Ekaterina, . Do marketing media have life cycles? the case of product placement in movies. : . 2011.

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