Managing customers as investments: the strategic value of customers in the long run. / Sunil Gupta
Material type:
TextPublication details: United States : Wharton School Publishing, 2005.Description: 205 p. : ill. ; 24 cmISBN: - 0-13-142895-0
- HF 5415.55 .G959 2005
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College Library General Circulation Section | HF 5415.55 .G959 2005 (Browse shelf(Opens below)) | 1 | Available | C6130 |
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