Marketing : concepts and strategies / Sally Dibb ... [et al.].

By:

Dibb, Sally

Contributor(s):

Material type:

TextPublication details: Andover : Cengage Learning, 2012, 2012.Edition: 6th edDescription: xviii, 815 pISBN:

9781408032145

Subject(s):

Marketing

LOC classification:

HF 5415 .D543 2012

Summary: Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	College Library Graduate Section				HF 5415 .D543 2012 (Browse shelf(Opens below))					Available			C15474

Includes bibliographical references and index

Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing

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Marketing : concepts and strategies / Sally Dibb ... [et al.].

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