The CLIA guide to the cruise industry / Marc Mancini.
Material type:
TextPublication details: Clifton Park, NY : Delmar Pub, 2011.Description: 242 p. : ill. ; 28 cmISBN: - 9789814336697
- Guide to the cruise industry
- G 550 .M269 2011
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College Library General Circulation Section | G 550 .M269 2011 (Browse shelf(Opens below)) | 2 | Available | C12621 | |||||||||||||
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College Library General Circulation Section | G 550 .M269 2011 (Browse shelf(Opens below)) | 1 | Available | C12547 |
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA's certification program.
For circulation. 2 copy available in the collection
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