Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 / Bo Begole.
Material type:
TextPublication details: Upper Saddle River, N.J. : FT Press, 2011.Description: 254 pages : illustrations ; 24 cmISBN: - 9780137064434 (hardback : alk. paper)
- 9780137064438 (hardback : alk. paper)
- 658.8
- HF 5415 .B4238 2011
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College Library General Circulation Section | HF 5415 .B4238 2011 (Browse shelf(Opens below)) | Available | C18604 |
Includes bibliographical references and index.
Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.
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