The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
Material type:
TextPublication details: New York : HarperBusiness, c2002.Edition: 1st ed. [expanded]Description: xvi, 255 p. : ill. ; 24 cmISBN: - 0060007737
- Twenty-two immutable laws of branding
- How to build a product or service into a world-class brand
- TR 658.8 R51 2002
- HD 69 .R537 2002
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Luxembourg Library Teachers Reference Section | HD 69 .R537 2002 (Browse shelf(Opens below)) | 1 | Available | 16789 |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
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