Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007.Edition: 6th edDescription: 648 pages : illustration ; 29 cmISBN: - 0131875523 (alk. paper)
- 658.8
- HF 5415.13 .L5883 2007
- 85.40
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Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section | HF 5415.13 .L5883 2007 (Browse shelf(Opens below)) | 1 | Available | SFU1545 |
Includes bibliographical references and indexes.
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