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1.
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Action at the exhibit face: video and the analysis of social interaction in museums and galleries Dirk vom Lehn & Christian Heath by
  • Dirk vom Lehn
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
Availability: Items available for loan: College Library (1).
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Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters Maree Thyne & Anne-Marie Hede by
  • Maree Thyne
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter Babak Taheri, Kevin O’Gorman & Ian Baxter by
  • Babak Taheri
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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Domesticating fears and fantasies of β€˜the East’: integrating the Ottoman legacy within European heritage Derek Bryce & Senija ČauΕ‘eviΔ‡ by
  • Derek Bryce
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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5.
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Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective Sean Lochrie by
  • Sean Lochrie
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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6.
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Role conflict and changing heritage practice: ancestral tourism in Scotland Samantha Murdy, Matthew Alexander & Derek Bryce by
  • Samantha Murdy
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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7.
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Selling the invisible to create an authentic experience: imagination at work at CΓ©zanne’s studio Maud Derbaix & Anne Gombault by
  • Maud Derbaix
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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8.
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A brand preference and repurchase intention model: the role of consumer experience Reham Ebrahim, Ahmad Ghoneim, Zahir Irani & Ying Fan by
  • Reham Ebrahim
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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9.
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A space of one’s own: spatial and identity liminality in an online community of mothers Benedetta Cappellini & Dorothy Ai-wan Yen by
  • Benedetta Cappellini
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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10.
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Brand identity and online self-customisation usefulness perception Hongwei He, Lloyd C. Harris, Weiyue Wang & Kamran Haider by
  • Hongwei He
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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11.
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Class talk: habitus and class in parental narratives of school choice Beverley Hill & Ai-Ling Lai by
  • Beverley Hill
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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12.
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Exploring commitment in peer-to-peer exchanges: the case of timebanks Eleni Papaoikonomou & Carmen Valor by
  • Eleni Papaoikonomou
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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13.
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Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment Matti Jaakkola, Johanna FrΓΆsΓ©n, Henrikki Tikkanen, Jaakko Aspara, Antti Vassinen & Petri Parvinen by
  • Matti Jaakkola
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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The brand authenticity continuum: strategic approaches for building value Julie Napoli, Sonia Dickinson-Delaporte & Michael B. Beverland by
  • Julie Napoli
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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15.
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Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between β€˜upstream’ and β€˜downstream’ actors? Joshua D. Newton, Fiona J. Newton & Stephanie Rep by
  • Joshua D. Newton
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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16.
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Midstream value creation in social marketing Nadina R. Luca, Sally Hibbert & Ruth McDonald by
  • Nadina R. Luca
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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17.
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Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach Julia E. Carins, Sharyn R. Rundle-Thiele & Justin J. T. Fidock by
  • Julia E. Carins
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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18.
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Social marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention Roberto Venturini by
  • Roberto Venturini
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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19.
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Social marketing: the state of play and brokering the way forward Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre by
  • Ross Gordon
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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20.
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Social marketing: thoughts from an empathetic outsider Joel Bakan by
  • Joel Bakan
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Research ; 2016
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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