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1.
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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Ana Javornik by
  • Ana Javornik
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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‘Tweet dreams are made of this, who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning Sukhbinder S. Barn by
  • Sukhbinder S. Barn
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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Academy of Marketing conference 2015 – the magic of marketing Lisa O’Malley, Maria Lichrou & Maurice Patterson by
  • Lisa O’Malley
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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Becoming respectable: low-income young mothers, consumption and the pursuit of value Emma N. Banister, Margaret K. Hogg, Kirsty Budds & Mandy Dixon by
  • Emma N. Banister
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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5.
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Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? Shuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr. by
  • Shuai Yang
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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6.
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Capturing consumer engagement: duality, dimensionality and measurement Laurence Dessart, Cleopatra Veloutsou & Anna Morgan-Thomas by
  • Laurence Dessart
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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7.
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Does market orientation pay off without brand orientation? A study of small business entrepreneurs Tommi Laukkanen, Sasu Tuominen, Helen Reijonen & Saku Hirvonen by
  • Tommi Laukkanen
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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8.
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Epilogue to the Special Issue and reflections on the future of engagement research Linda D. Hollebeek, Jodie Conduit, Jill Sweeney, Geoffrey Soutar, Ingo O. Karpen, Wade Jarvis & Tom Chen by
  • Linda D. Hollebeek
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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9.
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Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications Chanaka Jayawardhena, Kevin Morrell & Chris Stride by
  • Chanaka Jayawardhena
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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10.
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Everyday dramas of conscience: navigating identity through creative neutralisations Elaine L. Ritch & Douglas Brownlie by
  • Elaine L. Ritch
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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11.
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Evidence that user-generated content that produces engagement increases purchase behaviours Edward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch by
  • Edward C
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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12.
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From restricted to complex exchange and beyond: social marketing’s change agenda Sinead Duane, Christine Domegan, Patricia McHugh & Michelle Devaney by
  • Sinead Duane
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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13.
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Marketplace orchestration of taste: insights from the Bridgewater Hall Alexandros Skandalis, Emma Banister & John Byrom by
  • Alexandros Skandalis
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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14.
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Once upon a time there was a consumer…: stories of magic and the magic of stories Teresa Heath & Matthew Heath by
  • Teresa Heath
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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15.
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Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer Sharon Schembri & Lorien Latimer by
  • Sharon Schembri
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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16.
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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale Ana Vukadin, Jean-François Lemoine & Olivier Badot by
  • Ana Vukadin
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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17.
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Social influence and green consumption behaviour: a need for greater government involvement Micael-Lee Johnstone & Stephanie Hooper by
  • Micael-Lee Johnstone
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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18.
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Strategic drivers, anticipated and unanticipated outcomes of customer engagement Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie by
  • Linda D. Hollebeek, Jodie Conduit
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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19.
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Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers Lydiane Nabec, Bernard Pras & Gilles Laurent by
  • Lydiane Nabec
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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Testing the robustness of brand partitions identified from purchase duplication analysis John G. Dawes by
  • John G. Dawes
Material type: Text; Format: print ; Literary form: Not fiction
Publication details: Journal of Marketing Management ; 2016
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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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