<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[Southville International School and Colleges Search for 'su:&quot;Advertising&quot;']]> </title> <!-- prettier-ignore-start --> <link> https://librarytest.southville.edu.ph/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Advertising%22&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Advertising%22&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'su:&quot;Advertising&quot;' at Southville International School and Colleges]]> </description> <opensearch:totalResults>210</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-search.pl?q=ccl=su%3A%22Advertising%22&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3Dsu%253A%2522Advertising%2522" startPage="" /> <item> <title> This side of paradise / </title> <dc:identifier>ISBN:0671535552</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=224</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Fitzgerald, F. Scott.<br /> New York : Washington Square Press, 1995 .<br /> xxv, 340 p. : 18 cm..<br /> 0671535552 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=224">Place hold on <em>This side of paradise /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=224</guid> </item> <item> <title> Advertising principles : marketing communications approach / </title> <dc:identifier>ISBN:9710868683</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=1850</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mutya, Ruby F. Alminar.<br /> Mandaluyong City : National Book Store, 2009 .<br /> [vii], 159 p. : 23 cm..<br /> 9710868683 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=1850">Place hold on <em>Advertising principles :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=1850</guid> </item> <item> <title> Dream of Santa : Haddon Sundblom's advertising paintings for christmas 1931-1964 / </title> <dc:identifier>ISBN:0963490702</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=10438</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> New York : Gramery Books, 1992 .<br /> 83 p. : 26 cm..<br /> 0963490702 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=10438">Place hold on <em>Dream of Santa :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=10438</guid> </item> <item> <title> The media handbook / </title> <dc:identifier>ISBN:9780844235165</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14201</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Katz, Helen.<br /> Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1995 .<br /> 163 pages : , Includes bibliographical references. 24 cm..<br /> 9780844235165 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14201">Place hold on <em>The media handbook /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14201</guid> </item> <item> <title> Advertising and promotion : An integrated marketing communication perspective / </title> <dc:identifier>ISBN:9780071235037</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14202</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E..<br /> New York : McGraw-Hill Companies, Inc, 2001 .<br /> 800 pages : 25 cm..<br /> 9780071235037 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14202">Place hold on <em>Advertising and promotion :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14202</guid> </item> <item> <title> How to produce creative advertising : proven techniques &amp; computer applications / </title> <dc:identifier>ISBN:9780844234823 | 0844234826 (softbound)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14204</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Keding, Ann..<br /> Lincolnwood, Ill., USA : NTC Business Books, 1991 .<br /> ix, 181 pages : , Includes bibliographical references and index. 28 cm..<br /> 9780844234823 | 0844234826 (softbound) </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14204">Place hold on <em>How to produce creative advertising :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14204</guid> </item> <item> <title> The fundamentals of advertising / </title> <dc:identifier>ISBN:0750602503</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14205</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Wilmshurst, John..<br /> London : Butterworth Heinemann, 1998 .<br /> 267 pages : , Includes bibliographical references and index. 23 cm..<br /> 0750602503 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14205">Place hold on <em>The fundamentals of advertising /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14205</guid> </item> <item> <title> Cases in advertising management / </title> <dc:identifier>ISBN:0844233684</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14206</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Navett, Terence.<br /> Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1992 .<br /> 343 pages : 24 cm..<br /> 0844233684 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14206">Place hold on <em>Cases in advertising management /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14206</guid> </item> <item> <title> Contemporary advertising / </title> <dc:identifier>ISBN:9780256091960</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14207</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Bovee, Courtland L..<br /> Homewood, Illinois : Richard D. Irwin, Inc, 1992 .<br /> 718 pages : , Includes index 28 cm..<br /> 9780256091960 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14207">Place hold on <em>Contemporary advertising /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14207</guid> </item> <item> <title> Fundamentals of copy &amp; layout / </title> <dc:identifier>ISBN:0844230227 (hardcover : alk. paper) | 9780844230245</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14210</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Book, Albert C..<br /> Lincolnwood, Ill. : National Textbook Co., 1997 .<br /> 278 pages : , Includes index. 28 cm..<br /> 0844230227 (hardcover : alk. paper) | 9780844230245 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14210">Place hold on <em>Fundamentals of copy &amp; layout /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14210</guid> </item> <item> <title> Cutting edge advertising : how to create the world's best print for brands in the 21st century / </title> <dc:identifier>ISBN:9789812445575</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14211</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Aitchison, Jim..<br /> Singapore ; | New York : Pearson Prentice Hall, 2004 .<br /> 402 pages : , Includes bibliographical references (p. 394) and index. 23 cm..<br /> 9789812445575 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14211">Place hold on <em>Cutting edge advertising :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14211</guid> </item> <item> <title> Great advertising campaigns : Goals and accomplishments / </title> <dc:identifier>ISBN:9780844234199</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14212</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Ind, Nicholas.<br /> Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1993 .<br /> 223 pages : , Includes index. 23 cm.<br /> 9780844234199 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14212">Place hold on <em>Great advertising campaigns :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14212</guid> </item> <item> <title> Advertising and integrated brand promotion / </title> <dc:identifier>ISBN:9780324311327</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14213</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By O'Guinn, Thomas C..<br /> Mason, Ohio : Thomson/South-Western, 2006 .<br /> 780 pages : , Includes bibliographical references and indexes. 28 cm..<br /> 9780324311327 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14213">Place hold on <em>Advertising and integrated brand promotion /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14213</guid> </item> <item> <title> Advertising and integrated brand promotion / </title> <dc:identifier>ISBN:9780324113808</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14214</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By O'Guinn, Thomas C..<br /> Mason, Ohio : Thomson/South-Western, 2006 .<br /> 773 pages : , Includes bibliographical references and indexes. 29 cm..<br /> 9780324113808 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14214">Place hold on <em>Advertising and integrated brand promotion /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14214</guid> </item> <item> <title> Hospitality sales and advertising / </title> <dc:identifier>ISBN:086612070X :</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14444</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Abbey, James R..<br /> East Lansing, Mich. : Educational Institute of the American Hotel &amp; Motel Association, 1993 .<br /> 664 pages : 29 cm..<br /> 086612070X : </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14444">Place hold on <em>Hospitality sales and advertising /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14444</guid> </item> <item> <title> Perfect 10 : a decade of creativity in philippine advertising / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14731</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Creative Guild of the Philippines.<br /> Manila, Philippines : Creative Guild of the Philippines, 1995 .<br /> 127 pages : 16 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14731">Place hold on <em>Perfect 10 :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14731</guid> </item> <item> <title> Contemporary advertising / </title> <dc:identifier>ISBN:0071214259</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14835</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Arens, William F..<br /> Boston : McGraw-Hill/Irwin, 2005 .<br /> 617, [62] pages : , Includes index. 29 cm..<br /> 0071214259 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14835">Place hold on <em>Contemporary advertising /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14835</guid> </item> <item> <title> Advertising : principles &amp; practice / </title> <dc:identifier>ISBN:9814058556</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14860</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Wells, William..<br /> Upper Saddle River, N.J. : Prentice Hall, 2001 .<br /> 731 pages : 29 cm..<br /> 9814058556 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14860">Place hold on <em>Advertising :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14860</guid> </item> <item> <title> Advertising, promotion : &amp; supplemental aspects of integrated marketing communications / </title> <dc:identifier>ISBN:0030352711</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14862</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Shimp, Terence A..<br /> Mason, Ohio : Thomson South-Western, 2003 .<br /> 650 pages : 29 cm..<br /> 0030352711 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14862">Place hold on <em>Advertising, promotion :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14862</guid> </item> <item> <title> Advertising and promotion : an integrated marketing communications / </title> <dc:identifier>ISBN:9781849201452 (alk. paper) | 1849201455 (alk. paper) | 9781849201469 (pbk. : alk. paper) | 1849201463 (pbk. : alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14863</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Hackley, Chris.<br /> Los Angeles : Sage Publications, 2005 .<br /> 333 pages : 24 cm..<br /> 9781849201452 (alk. paper) | 1849201455 (alk. paper) | 9781849201469 (pbk. : alk. paper) | 1849201463 (pbk. : alk. paper) </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14863">Place hold on <em>Advertising and promotion :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14863</guid> </item> <item> <title> Advertising &amp; integrated brand promotion / </title> <dc:identifier>ISBN:0324113803</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14995</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By O'Guinn, Thomas C..<br /> Mason, Ohio : South-Western, Thomson Learning, .<br /> 780 pages : 27 cm..<br /> 0324113803 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=14995">Place hold on <em>Advertising &amp; integrated brand promotion /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=14995</guid> </item> <item> <title> The persona principle : how to succeed in business with image-marketing / </title> <dc:identifier>ISBN:0684802694</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=15348</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Armstrong, Derek,.<br /> New York : Simon &amp; Schuster, 1996 .<br /> 240 p., [16] p. of plates : 25 cm..<br /> 0684802694 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=15348">Place hold on <em>The persona principle :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=15348</guid> </item> <item> <title> Contemporary advertising / </title> <dc:identifier>ISBN:9780071275439 | 0071275436</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=15604</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Arens, William F..<br /> Boston : McGraw-Hill Irwin, 2008 .<br /> xl, 712 p. : 29 cm..<br /> 9780071275439 | 0071275436 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=15604">Place hold on <em>Contemporary advertising /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=15604</guid> </item> <item> <title> Advertising and promotion : an integrated marketing communications perspective / </title> <dc:identifier>ISBN:9780071288699 | 0071288694</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=15605</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E..<br /> Boston : McGraw-Hill Irwin, 2009 .<br /> xxv, 838 p. : , Includes indexes. 29 cm..<br /> 9780071288699 | 0071288694 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=15605">Place hold on <em>Advertising and promotion :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=15605</guid> </item> <item> <title> Advertising in the Philippines : its historical, cultural, and social dimensions / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=17029</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By De La Torre, Visitacion R..<br /> Manila, Philippines : Tower Book House, 1989 .<br /> xiii, 474 p. : 32 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=17029">Place hold on <em>Advertising in the Philippines :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=17029</guid> </item> <item> <title> An introduction to visual research methods in tourism / </title> <dc:identifier>ISBN:9780415570046 (hardback) | 9780415570053 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=17811</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> London | New York Routledge 2012 .<br /> 218 p. 25 cm..<br /> 9780415570046 (hardback) | 9780415570053 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=17811">Place hold on <em>An introduction to visual research methods in tourism /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=17811</guid> </item> <item> <title> The law and advertising / </title> <dc:identifier>ISBN:9715555071</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=18212</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Pagunsan, Sinforoso R..<br /> Manila : De La Salle University Press, 2004 .<br /> x, 185 p. : 24 cm..<br /> 9715555071 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=18212">Place hold on <em>The law and advertising /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=18212</guid> </item> <item> <title> Advertising principles : marketing communications approach / </title> <dc:identifier>ISBN:9710868683</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=18775</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mutya, Ruby F. Alminar.<br /> Mandaluyong City : Published by National Book Store , 2007 .<br /> 195 p. : 23 cm..<br /> 9710868683 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=18775">Place hold on <em>Advertising principles :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=18775</guid> </item> <item> <title> Advertising and promotion : an integrated marketing communication perspective / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19179</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Belch, George E..<br /> Boston : McGrawHill, 2009 .<br /> 838 p. : 27 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=19179">Place hold on <em>Advertising and promotion :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19179</guid> </item> <item> <title> Promotion : analysis creativity and strategy / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19375</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Dommermuth William P..<br /> .<br /> 581 p. : 26 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=19375">Place hold on <em>Promotion :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19375</guid> </item> <item> <title> Advertising / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19506</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Miranda, Gregorio S..<br /> Mandaluyong City : NBS., 1991 .<br /> 233 p. : 23 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=19506">Place hold on <em>Advertising /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19506</guid> </item> <item> <title> Advertising in Australia / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19517</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Smith, Ure.<br /> .<br /> 90 p. : 23 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=19517">Place hold on <em>Advertising in Australia /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=19517</guid> </item> <item> <title> Advertising : principles and practice / </title> <dc:identifier>ISBN:9814058556</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20297</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Wells, William.<br /> New Jersey : Prentice Hall, 2001 .<br /> xvi, 562 p. : , Includes Index 27 cm..<br /> 9814058556 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=20297">Place hold on <em>Advertising :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20297</guid> </item> <item> <title> The science of advertising book 1. / </title> <dc:identifier>ISBN:9712709930HB | 9712709949NP</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20609</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Ong, Yolanda V. .<br /> Pasig City : Anvil, 2000 .<br /> 239 p. : 25 cm. .<br /> 9712709930HB | 9712709949NP </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=20609">Place hold on <em>The science of advertising book 1. /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20609</guid> </item> <item> <title> And now a few laughs from our sponsor : the best of fifty years of radio commercials. / </title> <dc:identifier>ISBN:0471202185</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20630</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Oakner, Larry.<br /> New York : John Wiley &amp; Sons, Inc, 2002 .<br /> 212 p.: , Includes index, with CD. 24 cm..<br /> 0471202185 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=20630">Place hold on <em>And now a few laughs from our sponsor :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20630</guid> </item> <item> <title> Handbook of successful advertising/. </title> <dc:identifier>ISBN:81-242-0427-6</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20672</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Farbey, A.D..<br /> New Delhi : Crest Publishing House, 2004 .<br /> 166 p. : , Includes bibliography and index. 26 cm..<br /> 81-242-0427-6 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=20672">Place hold on <em>Handbook of successful advertising/.</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20672</guid> </item> <item> <title> The psychology of entertainment media: blurring the lines between entertainment and persuasion. / </title> <dc:identifier>ISBN:0805846417</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20733</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Shrum, L.J. edited..<br /> New Jersey : Lawrence Erlbaum Associate Publishers, 2004 .<br /> 360 p. : , Includes subject index. 24 cm. .<br /> 0805846417 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=20733">Place hold on <em>The psychology of entertainment media:</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=20733</guid> </item> <item> <title> Advertising principles &amp; practice / </title> <dc:identifier>ISBN:0130477222</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21065</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Wells, William.<br /> Singapore : Pearson Education Asia, 2004 .<br /> 599 p. : 26 cm..<br /> 0130477222 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=21065">Place hold on <em>Advertising principles &amp; practice /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21065</guid> </item> <item> <title> Designing and producing the television commercial / </title> <dc:identifier>ISBN:0205365388</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21148</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Elin, Larry.<br /> Boston : Pearson Education, Inc, 2004 .<br /> x, 254 p. ; 26 cm..<br /> 0205365388 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=21148">Place hold on <em>Designing and producing the television commercial /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21148</guid> </item> <item> <title> Advertising without an agency made easy. / </title> <dc:identifier>ISBN:1932531289</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21166</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kobliski, Kathy J..<br /> Wisconsin : Entrepreneur Press, 2005 .<br /> xvii, 217 p. ; 26 cm..<br /> 1932531289 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=21166">Place hold on <em>Advertising without an agency made easy. /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21166</guid> </item> <item> <title> Cutting edge advertising: how to create the world's best print for brands in the 21st century. / </title> <dc:identifier>ISBN:9812445579</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21753</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Aitchison, Jim.<br /> Singapore : Pearson Prentice Hall, 2004 .<br /> 402 p. : 24 cm. .<br /> 9812445579 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=21753">Place hold on <em>Cutting edge advertising:</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=21753</guid> </item> <item> <title> Advertising, the media and globalization : a world in motion / </title> <dc:identifier>ISBN:9780415668835</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22291</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Sinclair, John.<br /> London, UK : Routledge, 2012 .<br /> 160 p. : , Includes bibliographical references and index 23 cm. .<br /> 9780415668835 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=22291">Place hold on <em>Advertising, the media and globalization :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22291</guid> </item> <item> <title> Duct tape marketing : the world's most practical small business marketing guide. / </title> <dc:identifier>ISBN:0-7852-2100-x</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22586</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Jantsch, John.<br /> U.S.A : Nelson Business, 2006 .<br /> 285 p. : 25 cm..<br /> 0-7852-2100-x </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=22586">Place hold on <em>Duct tape marketing :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22586</guid> </item> <item> <title> Integrated marketing communication in advertising and promotion / </title> <dc:identifier>ISBN:9789814221368</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22628</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Shimp, Terence A..<br /> Asia : Thomson Learning, 2007 .<br /> 629 p. : 26 cm..<br /> 9789814221368 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=22628">Place hold on <em>Integrated marketing communication in advertising and promotion /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22628</guid> </item> <item> <title> Customer relationship management in electronic markets. </title> <dc:identifier>ISBN:81-7992-445-9</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22833</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> Mumbai, India : Jaico Publishing House, 2005 .<br /> 113 p. : 26 cm..<br /> 81-7992-445-9 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=22833">Place hold on <em>Customer relationship management in electronic markets.</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22833</guid> </item> <item> <title> Integrated marketing communications in advertising and promotion. / </title> <dc:identifier>ISBN:9780324408089</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22981</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Shimp, Terence A..<br /> Australia : South-Western, 2007 .<br /> 629 p. : 27 cm. .<br /> 9780324408089 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=22981">Place hold on <em>Integrated marketing communications in advertising and promotion. /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22981</guid> </item> <item> <title> Marketing communications. </title> <dc:identifier>ISBN:978-1-84480-121-3</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22991</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Egan, John.<br /> Australia : Thomson, 2007 .<br /> 467 p. : 28 cm..<br /> 978-1-84480-121-3 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=22991">Place hold on <em>Marketing communications.</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=22991</guid> </item> <item> <title> 151 quick ideas for advertising on a schoestring. / </title> <dc:identifier>ISBN:139781564149824</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=23348</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Joachim, Jean.<br /> Franklin Lakes, New Jersey : Career Press, 2008 .<br /> 151 p. 21 cm..<br /> 139781564149824 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=23348">Place hold on <em>151 quick ideas for advertising on a schoestring. /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=23348</guid> </item> <item> <title> Perfect phrases for sales and marketing copy / </title> <dc:identifier>ISBN:9780071495905</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=23398</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Callen, Barry.<br /> New York : McGraw-Hill, 2007 .<br /> 191 p. : 19 cm. .<br /> 9780071495905 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=23398">Place hold on <em>Perfect phrases for sales and marketing copy /</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=23398</guid> </item> <item> <title> Always on : advertising, marketing, and media in an era of consumer control. </title> <dc:identifier>ISBN:0071508285</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=23563</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Vollmer, Christopher.<br /> New York : McGraw-Hill, 2008 .<br /> 215 p. : 21 cm. .<br /> 0071508285 </p> ]]> <![CDATA[ <p> <a href="https://librarytest.southville.edu.ph/cgi-bin/koha/opac-reserve.pl?biblionumber=23563">Place hold on <em>Always on :</em></a> </p> ]]> </description> <guid>https://librarytest.southville.edu.ph/cgi-bin/koha/opac-detail.pl?biblionumber=23563</guid> </item> </channel> </rss>
