Southville International School and Colleges Search for 'Provider:Journal of Marketing Research'

Action at the exhibit face: video and the analysis of social interaction in museums and galleries

By Dirk vom Lehn.
Journal of Marketing Research 2016 .
32:15-16,Pages: 1441-1457 , November

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Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

By Maree Thyne.
Journal of Marketing Research 2016 .
32:15-16,Pages: 1478-1493 , November

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Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter

By Babak Taheri,.
Journal of Marketing Research 2016 .
32:15-16,Pages: 1387-1391 , November

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Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage

By Derek Bryce.
Journal of Marketing Research 2016 .
32:15-16,Pages: 1419-1440 , November

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Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective

By Sean Lochrie.
Journal of Marketing Research 2016 .
32:15-16, Pages: 1392-1418 , November

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Role conflict and changing heritage practice: ancestral tourism in Scotland

By Samantha Murdy.
Journal of Marketing Research 2016 .
32:15-16, Pages: 1494-1512 , November

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Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio

By Maud Derbaix.
Journal of Marketing Research 2016 .
32:15-16, Pages: 1458-1477 , November

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A brand preference and repurchase intention model: the role of consumer experience

By Reham Ebrahim.
Journal of Marketing Research 2016 .
32:13-14, Pages: 1230-1259 , October

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A space of one’s own: spatial and identity liminality in an online community of mothers

By Benedetta Cappellini.
Journal of Marketing Research 2016 .
32:13-14, Pages: 1260-1283 , October

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Brand identity and online self-customisation usefulness perception

By Hongwei He.
Journal of Marketing Research 2016 .
32:13-14, Pages: 1308-1332 , October

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Class talk: habitus and class in parental narratives of school choice

By Beverley Hill.
Journal of Marketing Research 2016 .
32:13-14, Pages: 1284-1307 , October

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Exploring commitment in peer-to-peer exchanges: the case of timebanks

By Eleni Papaoikonomou.
Journal of Marketing Research 2016 .
32:13-14, Pages: 1333-1358 , October

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Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

By Matti Jaakkola.
Journal of Marketing Research 2016 .
32:13-14, Pages: 1359-1385 , October

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The brand authenticity continuum: strategic approaches for building value

By Julie Napoli.
Journal of Marketing Research 2016 .
32:13-14, Pages: 1201-1229 , October

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Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?

By Joshua D. Newton.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1103-1122 , September

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Midstream value creation in social marketing

By Nadina R. Luca.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1145-1173 , September

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Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach

By Julia E. Carins.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1083-1102 , September

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Social marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention

By Roberto Venturini.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1190-1199 , September

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Social marketing: the state of play and brokering the way forward

By Ross Gordon.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1059-1082 , September

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Social marketing: thoughts from an empathetic outsider

By Joel Bakan.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1183-1189 , September

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Strategic social marketing to foster gender equality in Indonesia

By Irma Martam.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1174-1182 , September

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Systems-thinking social marketing: conceptual extensions and empirical investigations

By Christine Domegan.
Journal of Marketing Research 2016 .
32:11-12, Pages: 1123-1144 , September

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Advertising Effectiveness: The Moderating Effect of Firm Strategy

Journal of Marketing Research 2016 .
53:2 , April

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Can Sales Uncertainty Increase Firm Profits?

Journal of Marketing Research 2016 .
53:2 , April

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Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?

Journal of Marketing Research 2016 .
53:2 , April

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Consumer Preferences for Annuity Attributes: Beyond Net Present Value

Journal of Marketing Research 2016 .
53:2 , April

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Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co

Journal of Marketing Research 2016 .
53:2 , April

]]> Place hold on Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

Journal of Marketing Research 2016 .
53:2 , April

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Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

Journal of Marketing Research 2016 .
53:2 , April

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Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions

Journal of Marketing Research 2016 .
53:2 , April

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Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Journal of Marketing Research 2016 .
53:2 , April

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The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect

Journal of Marketing Research 2016 .
53:2 , April

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Using a choice-based stated-preference survey, we estimate consumers’ valuation for attributes of a financial product, single immediate life annuities, and find that attributes directly influence preferences beyond their impact on the annuity’s expected p

Journal of Marketing Research 2016 .
53:2 , April

]]> Place hold on Using a choice-based stated-preference survey, we estimate consumers’ valuation for attributes of a financial product, single immediate life annuities, and find that attributes directly influence preferences beyond their impact on the annuity’s expected p

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising