Southville International School and Colleges Search for 'Provider:Journal of Marketing Management'

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

By Ana Javornik.
Journal of Marketing Management 2016 .
32:9-10, Pages: 987-1011 , August

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‘Tweet dreams are made of this, who are we to disagree?’ Adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning

By Sukhbinder S. Barn.
Journal of Marketing Management 2016 .
32:9-10,Pages: 965-986 , August

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Academy of Marketing conference 2015 – the magic of marketing

By Lisa O’Malley.
Journal of Marketing Management 2016 .
32:9-10,Pages: 807-810 , August

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Becoming respectable: low-income young mothers, consumption and the pursuit of value

By Emma N. Banister.
Journal of Marketing Management 2016 .
32:7-8,Pages: 652-672 , June

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Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

By Shuai Yang.
Journal of Marketing Management 2016 .
32:5-6,Pages: 526-557 , May

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Capturing consumer engagement: duality, dimensionality and measurement

By Laurence Dessart.
Journal of Marketing Management 2016 .
32:5-6,Pages: 399-426 , May

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Does market orientation pay off without brand orientation? A study of small business entrepreneurs

By Tommi Laukkanen.
Journal of Marketing Management 2016 .
32:7-8,Pages: 673-694 , June

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Epilogue to the Special Issue and reflections on the future of engagement research

By Linda D. Hollebeek.
Journal of Marketing Management 2016 .
32:5-6,Pages: 586-594 , May

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Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications

By Chanaka Jayawardhena.
Journal of Marketing Management 2016 .
32:7-8,Pages: 777-805 , June

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Everyday dramas of conscience: navigating identity through creative neutralisations

By Elaine L. Ritch.
Journal of Marketing Management 2016 .
32:9-10,Pages: 1012-1032 , August

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Evidence that user-generated content that produces engagement increases purchase behaviours

By Edward C.
Journal of Marketing Management 2016 .
32:5-6,Pages: 427-444 , May

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From restricted to complex exchange and beyond: social marketing’s change agenda

By Sinead Duane.
Journal of Marketing Management 2016 .
32:9-10,Pages: 856-876 , August

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Marketplace orchestration of taste: insights from the Bridgewater Hall

By Alexandros Skandalis.
Journal of Marketing Management 2016 .
32:9-10,Pages: 926-943 , August

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Once upon a time there was a consumer…: stories of magic and the magic of stories

By Teresa Heath.
Journal of Marketing Management 2016 .
32:9-10,Pages: 811-826 , August

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Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer

By Sharon Schembri.
Journal of Marketing Management 2016 .
32:7-8,Pages: 628-651 , June

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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

By Ana Vukadin.
Journal of Marketing Management 2016 .
32:9-10,Pages: 944-964 , August

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Social influence and green consumption behaviour: a need for greater government involvement

By Micael-Lee Johnstone.
Journal of Marketing Management 2016 .
32:9-10,Pages: 827-855 , August

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Strategic drivers, anticipated and unanticipated outcomes of customer engagement

By Linda D. Hollebeek, Jodie Conduit.
Journal of Marketing Management 2016 .
32:5-6,Pages: 393-398 , May

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Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

By Lydiane Nabec.
Journal of Marketing Management 2016 .
32:7-8,Pages: 595-627 , June

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Testing the robustness of brand partitions identified from purchase duplication analysis

By John G. Dawes.
Journal of Marketing Management 2016 .
32:7-8,Pages: 695-715 , June

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The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

By Lynn Sudbury-Riley .
Journal of Marketing Management 2016 .
32:7-8,Pages: 716-749 , June

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The branded carnival: the dark magic of consumer excitement

By Stephen R. O’Sullivan.
Journal of Marketing Management 2016 .
32:9-10,Pages: 1033-1058 , August

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The customer engagement ecosystem

By Ewa Maslowska.
Journal of Marketing Management 2016 .
32:5-6,Pages: 469-501 , May

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The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media

By Birgit Andrine Apenes Solem.
Journal of Marketing Management 2016 .
32:5-6,Pages: 445-468 , May

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Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

By Jamie Carlson, Mohammad M.
Journal of Marketing Management 2016 .
32:9-10,Pages: 900-925 , August

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Unlocking the magic in successful tourism destination marketing: the role of sensing capability

By Noel Murray.
Journal of Marketing Management 2016 .
32:9-10,Pages: 877-899 , August

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Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour

By Paula Dootson.
Journal of Marketing Management 2016 .
32:7-8,Pages: 750-776 , June

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Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

By Julia Marbach.
Journal of Marketing Management 2016 .
32:5-6,Pages: 502-525 , May

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Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective

By Christoph Teller.
Journal of Marketing Management 2016 .
32:17-18,Pages: 1537-1561 , December

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Creative contests: knowledge generation and underlying learning dynamics for idea generation

By Nadia Steils.
Journal of Marketing Management 2016 .
32:17-18,Pages: 1647-1669 , December

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Kafkaesque institutions at the base of the pyramid

By Apoorv Khare.
Journal of Marketing Management 2016 .
32:17-18,Pages: 1619-1646 , December

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Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

Journal of Marketing Management 2016 .
32:17-18,Pages: 1670-1700 , December

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Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice

By Mark Tadajewski.
Journal of Marketing Management 2016 .
32:17-18,Pages: 1513-1536 , December

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Theorising digital personhood: a dramaturgical approach

Journal of Marketing Management 2016 .
32:17-18,Pages: 1701-1721 , December

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Understanding the town centre customer experience (TCCE)

By Lara Stocchi.
Journal of Marketing Management 2016 .
32:17-18,Pages: 1562-1587 , December

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Unintended consequences in demarketing antisocial behaviour: project Bernie

By Ken Peattie.
Journal of Marketing Management 2016 .
32:17-18,Pages: 1588-1618 , December

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A conversational approach to consumer vulnerability: performativity, representations, and storytelling

By Luca M. Visconti .
Journal of Marketing Management 2016 .
32:3-4, Pages: 371-385 , March

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Children as vulnerable consumers: a first conceptualisation

By Fiona Spotswood.
Journal of Marketing Management 2016 .
32:3-4, Pages: 211-229 , March

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Consumer vulnerability: introduction to the special issue

By Susan Dunnett.
Journal of Marketing Management 2016 .
32:3-4, Pages: 207-210 , March

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Exploring spatial vulnerability: inequality and agency formulations in social space

By Bige Saatcioglu.
Journal of Marketing Management 2016 .
32:3-4, Pages: 230-251 , March

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Exploring the impact of packaging interactions on quality of life among older consumers

By Nicholas Ford, Paul Trott.
Journal of Marketing Management 2016 .
32:3-4, Pages: 275-312 , March

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Neither passive nor powerless: reframing economic vulnerability via resilient pathways

By Martina Hutton.
Journal of Marketing Management 2016 .
32:3-4, Pages: 252-274 , March

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Poetic inquiry, consumer vulnerability: realities of quadriplegia

By Hilary Downey.
Journal of Marketing Management 2016 .
32:3-4, Pages: 357-364 , March

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Poverty as we never knew it: THE source of vulnerability for most of humankind

By Ronald Paul Hill.
Journal of Marketing Management 2016 .
32:3-4, Pages: 365-370 , March

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Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies

By Claudia Falchetti.
Journal of Marketing Management 2016 .
32:3-4, Pages: 313-334 , March

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Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability

By Ana Isabel Canhoto.
Journal of Marketing Management 2016 .
32:3-4, Pages: 335-356 , March

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Vulnerable consumers in the ‘fourth age’: theoretical reflections upon the case of Sandra Bem

By Tim Stone.
Journal of Marketing Management 2016 .
32:3-4, Pages: 386-392 , March

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Academic labour, journal ranking lists and the politics of knowledge production in marketing

By Mark Tadajewski.
Journal of Marketing Management 2016 .
32:1-2, Pages: 1-18 , February

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Antecedents of consumer brand engagement and brand loyalty

By Civilai Leckie.
Journal of Marketing Management 2016 .
32:5-6, Pages: 558-578 , May

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Brand marketing, big data and social innovation as future research directions for engagement

By Bobby J. Calder.
Journal of Marketing Management 2016 .
32:5-6, Pages: 579-585 , May

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