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21.

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Advertising & integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by

O'Guinn, Thomas C
Allen, Chris T
Semenik, Richard J

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Mason, Ohio : South-Western, Thomson Learning,

Availability: Items available for loan: Southville International School Affiliated with Foreign Universities Library (2)Call number: HF 5821 .O34 2003, ...

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22.

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The persona principle : how to succeed in business with image-marketing / Armstrong, Derek Lee by

Armstrong, Derek, 1959-
Yu, Kam Wai

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Simon & Schuster, c1996

Availability: Items available for loan: College Library (1)Call number: HF 5386 .Ar735 1996.

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23.

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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. by

Arens, William F
Weigold, Michael F, 1958-
Arens, Christian

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, 2008

Online resources:

Table of contents only

Availability: Items available for loan: College Library (2)Call number: HF 5821 .Ar681 2008, ...

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24.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, 2009

Online resources:

Table of contents only

Availability: Items available for loan: Archives (1)Call number: HF 5823 .B44 2009. College Library (1)Call number: HF 5823 .B44 2009.

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25.

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Advertising in the Philippines : its historical, cultural, and social dimensions / Visitacion R. de la Torre. by

De La Torre, Visitacion R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Manila, Philippines : Tower Book House, 1989

Availability: Items available for loan: College Library (1)Call number: HF 5813.P6 .D375 1989.

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26.

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An introduction to visual research methods in tourism / RakiC, Tijana by

Rakic, Tijana
Chambers, Donna

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London New York Routledge c2012

Availability: Items available for loan: College Library (1)Call number: G 155 .R162 2012.

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27.

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The law and advertising / Sinforoso R. Pagunsan by

Pagunsan, Sinforoso R

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Manila : De La Salle University Press, 2004

Availability: Items available for loan: College Library (2)Call number: KPM 982.4 .P34 2004, ...

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28.

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Advertising principles : Ruby F. Alminar-Mutya marketing communications approach / by

Mutya, Ruby F. Alminar

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mandaluyong City : Published by National Book Store , 2007

Availability: Items available for loan: Archives (1)Call number: HF 5815.P6 .M87 2007. College Library (2)Call number: HF 5815.P6 .M87 2007, ...

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29.

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Advertising and promotion : an integrated marketing communication perspective / George E. Belch. by

Belch, George E

Edition: 8th ed.

Material type:

Text; Format: print

Publication details: Boston : McGrawHill, c2009

Availability: Items available for loan: College Library (1)Call number: HF 5823 .B387 2009.

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30.

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Promotion : analysis creativity and strategy / William P. Dommermuth. by

Dommermuth William P

Material type:

Text; Format: print

Availability: Items available for loan: Archives (1)Call number: HF 5415 .D64 1989.

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31.

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Advertising / Gregorio S. Miranda. by

Miranda, Gregorio S

Material type:

Text; Format: print

Publication details: Mandaluyong City : NBS., 1991

Availability: Items available for loan: College Library (1)Call number: HF 5821 .M672 1991.

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32.

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Advertising in Australia / Ure Smith. by

Smith, Ure

Material type:

Text; Format: print

Availability: Items available for loan: College Library (1)Call number: HF 5808.A8 .Ad244 1975.

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33.

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Advertising : principles and practice / William Wells. by

Wells, William

Edition: 5th ed.

Material type:

Text; Format: print

Publication details: New Jersey : Prentice Hall, 2001

Availability: Items available for loan: College Library (1)Call number: HF 5823 .W455 2001.

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34.

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The science of advertising book 1. / Yolanda V. Ong. by

Ong, Yolanda V

Material type:

Text; Format: print

Publication details: Pasig City : Anvil, 2000

Availability: Items available for loan: College Library (2)Call number: HF 5821 .On3 2000, ...

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35.

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And now a few laughs from our sponsor : the best of fifty years of radio commercials. / by

Oakner, Larry

Material type:

Text; Format: print

Publication details: New York : John Wiley & Sons, Inc, 2002

Availability: Items available for loan: College Library (1)Call number: HF 6146.B74 .Oa16 2002.

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36.

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Handbook of successful advertising/. by

Farbey, A.D

Material type:

Text; Format: print

Publication details: New Delhi : Crest Publishing House, 2004

Availability: Items available for loan: College Library (1)Call number: HF 5821 .F219 2004.

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37.

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The psychology of entertainment media: blurring the lines between entertainment and persuasion. / by

Shrum, L.J. edited

Material type:

Text; Format: print

Publication details: New Jersey : Lawrence Erlbaum Associate Publishers, 2004

Availability: Items available for loan: College Library (1)Call number: HF 5827.9 .P78 2004.

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38.

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Advertising principles & practice / William Wells by

Wells, William
Burnett, John
Moriarty, Sandra

Edition: 6th ed.

Material type:

Text; Format: print

Publication details: Singapore : Pearson Education Asia, 2004

Availability: Items available for loan: College Library (1)Call number: HF 5823 .W455 2004.

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39.

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Designing and producing the television commercial / Larry Elin, Alan Lapides. by

Elin, Larry
Lapides, Alan

Material type:

Text; Format: print

Publication details: Boston : Pearson Education, Inc, 2004

Availability: Items available for loan: College Library (1)Call number: HF 6146.T42 .El43 2004.

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40.

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Advertising without an agency made easy. / Kathy J. Kobliski. by

Kobliski, Kathy J

Series: Entrepreneur Made Easy

Material type:

Text; Format: print

Publication details: Wisconsin : Entrepreneur Press, 2005

Availability: Items available for loan: College Library (1)Call number: HF 5823 .K624 2005.

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