TY  - BOOK
AU  - O'Dell,William F.
TI  - The marketing decision / 
AV  - HF 5415 .Od34 1965
U1  - HS 658.8 
PY  - 1965///
CY  - New York
PB  - American Management Association
KW  - Marketing
KW  - Decision making
N1  - Includes index
ER  -