TY  - BOOK
AU  - Olegario, Ulabel.
TI  - Effects of the endorsement of celebrities on the chioce and preference for cosmetic and hygienic products by the third and fourth Year students of Southville International School and Colleges S. Y. 2003-2004
AV  - PGS HF 5822 .Ol45 2004
PY  - 2004///
CY  - Las Piñas City, Philippines :  
PB  - Southville International School and Colleges
KW  - Advertising
KW  - Cosmetics.
KW  - To teenagers.
KW  - Celebrity endorsement in advertising.
KW  - Consumer behavior
KW  - Teenagers
KW  - Brand choice
KW  - Psychological aspects
N1  - Includes bibliographical references
ER  -