TY - BOOK AU - Laeno, Dominic K. TI - A Comparative study on the effectiveness of advertising based on the perceptions of the Sinagtala Home Village residents AV - PHS HF 5823 .L34 2003 PY - 2003/// CY - Las Piñas City, Philippines PB - Southville International School and Colleges KW - Advertising KW - Effectiveness KW - Perception (Psychology) KW - Philippines KW - Case studies N1 - Includes bibliographical references ER -