TY  - BOOK
AU  - O'Guinn, Thomas C.
TI  - Advertising and integrated brand promotion
SN  - 9780538473323
AV  - HF 5821 .Og9 2012
PY  - 2012///
CY  - Ohio
PB  - South-Western Cengage Learning
KW  - Advertising media planning
KW  - Advertising
N1  - Includes index; MC
ER  -