TY  - BOOK
AU  - Sparks, Glenn G.
TI  - Media effects research: a basic overview 
SN  - 9781111344450
AV  - HM 1206 .Sp26 2013�
PY  - 2013///
CY  - Massachusetts
PB  - Wadsworth Cengage Learning
KW  - Mass media
KW  - Research -- Methodology
KW  - Social aspects
N1  - Includes bibliographical references and index; MC
ER  -