TY - BOOK AU - Garrovillas, Eduardo P. TI - Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners SN - 9789710412402 AV - HF 5415 .G194 2013 PY - 2013/// CY - Mandaluyong City PB - Books Atpb. Pub. KW - Marketing N1 - Includes bibliographical references; BSBA ER -