TY  - BOOK
AU  - Moutinho, Luiz
TI  - Strategic marketing management
SN  - 9789814369565
AV  - HF 5415.13 .M934 2013
PY  - 2013///
CY  - Philippines
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes index; BSBA
ER  -