TY  - BOOK
AU  - Tresidder, Richard
TI  - Marketing in food, hospitality, tourism and events: a critical approach 
SN  - 9781906884222
AV  - TX 911.3.M3 .T725 2012
PY  - 2012///
CY  - Oxford
PB  - Goodfellow Publishers
KW  - Hospitality industry
KW  - Marketing
N1  - Includes bibliographical references and index; TOU
ER  -