TY  - BOOK
AU  - Yip, George S.
AU  - Hult, G. Tomas M.
TI  - Total global strategy
SN  - 9780132374729
AV  - HD 62.4 .Y565 2012
PY  - 2012///
CY  - Boston, United States
PB  - Pearson
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - International trade
KW  - International economic relations
N1  - Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.  Includes bibliographical references and index; BSBA
ER  -