TY  - BOOK
AU  - Berger, Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 97814129-8777-6
AV  - P 91.3 .B385 2011
PY  - 2011///
CY  - Los Angeles
PB  - Sage
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - MC
ER  -