TY  - BOOK
AU  - Yudkin, Marcia
TI  - 6 steps to free publicity
SN  - 9781601630278
AV  - HD 59  .Y83 2009
PY  - 2009///
CY  - Franklin Lakes, NJ
PB  - Career Press
KW  - Industrial publicity
KW  - Press releases
KW  - Small business
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references (p. 261-277) and index; BSBA
N2  - ontents:	 pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going
ER  -