TY  - BOOK
AU  - Moutinho, Luiz.
AU  - Southern, Geoff.
TI  - Strategic marketing management: a business process approach 
SN  - 9781844800001
AV  - G 155.A1 .M934 2010
PY  - 2010///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -