TY  - BOOK
AU  - Perrault, William
AU  - Cannon, Joseph P.
AU  - McCarthy, E.Jerome
TI  - Basic marketing: a marketing strategy planning approach. 
SN  - 0071281045
AV  - HF 5415.13  .M369 2009
PY  - 2009///
CY  - Boston
PB  - McGrawHill
KW  - Basic marketing
KW  - Marketing strategy- approach
N1  - BSBA
ER  -