TY  - BOOK
AU  - Cram, Tony
TI  - Smarter pricing: how to capture  more value in your market. 
SN  - 9870273706137
AV  - HF 5416.5  .C847 2006
PY  - 2006///
CY  - London
PB  - Prentice Hall
KW  - Pricing
KW  - Marketing Management
N1  - BSBA
ER  -