TY  - BOOK
AU  - Parente, Donald E.
TI  - Advertising campaign strategy: a guide to marketing communication plans. 
SN  - 9780324422825
AV  - HF 5837  .P228 2006
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
ER  -