TY  - BOOK
AU  - Bearden, William O.
AU  - Ingram, Thomas N.
AU  - LaForge, Raymond W.
TI  - Marketing: principles and perspectives. 
SN  - 9780071265843
AV  - HF 5415 .B368 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
N1  - BSBA
ER  -