<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00615nam a2200217 a 4500</leader>
  <controlfield tag="005">20140311163027.0</controlfield>
  <controlfield tag="008">081006s19uu    xx            00    eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780071265843</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415</subfield>
    <subfield code="b">.B368 2007</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Bearden, William O.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing :</subfield>
    <subfield code="b">principles and perspectives. /</subfield>
    <subfield code="c">William O. Bearden</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">5th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston :</subfield>
    <subfield code="b">McGraw-Hill,</subfield>
    <subfield code="c">2007.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">588 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">26 cm. </subfield>
  </datafield>
  <datafield tag="521" ind1=" " ind2=" ">
    <subfield code="a">BSBA</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">United States.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Ingram, Thomas N.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">LaForge, Raymond W.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="k">FOR</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">39567</subfield>
    <subfield code="d">39567</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">CL</subfield>
    <subfield code="b">CL</subfield>
    <subfield code="c">GC</subfield>
    <subfield code="d">2009-09-18</subfield>
    <subfield code="e">MindMover</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415 .B368 2007</subfield>
    <subfield code="p">C9864</subfield>
    <subfield code="r">2018-05-15 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2013-10-18</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
