TY  - BOOK
AU  - Meldrum, Mike
AU  - McDonald, Malcolm
TI  - Marketing in a nutshell: key concepts for non-specialists. 
SN  - 9780750681339
AV  - HF 5415  .M4419 2007
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing book
KW  - Marketing
N1  - BSBA
ER  -